A collection of diverse stories that allows listeners to think internally and be excited about the future. All produced by Red Trux LLC.  

Latest Episodes

Volume 4 Chapter 5: SnohoDowntown 101

In this special FAQ episode of Snohomish Storytellers, we’re answering your most common questions about HDSA and downtown Snohomish. From events and advocacy to preservation, partnerships, and placemaking, we’re pulling back the curtain on how downtown works, why it matters, and how this community comes together to keep it thriving. Whether you’re a business owner, resident, volunteer, or just a curious Snohomie, this episode is your guide to the heart of downtown.

How Customer Stories Propel Your Brand: Beyond the Owner’s Voice

In this episode of Storytelling in a Small Town, Trent, Brian, and AJ explore why your customers, employees, and partners might be your most powerful storytellers. They share real examples and practical strategies for leveraging authentic customer experiences, employee advocacy, and even supplier shoutouts to boost your business’s credibility and reach. From creative testimonial ideas to tips for getting people comfortable on camera, this episode will help you harness the voices around you to build trust and grow your brand.What You'll Learn Why customer stories matter: How genuine customer experiences create trust and emotional connectionThe limits of self-promotion: Why others’ words carry more weight than your ownCreative testimonial strategies: Ways to feature customer, employee, and even supplier stories—beyond basic reviewsEmployee and partner advocacy: How staff and partners can be advocates for your brand, and why it’s powerfulRespectful storytelling: The right (and wrong) ways to ask people to share their story, with real-world do’s and don’tsMaking camera-shy people comfortable: Building rapport and using behind-the-scenes footage to get authentic testimonialsRepurposing reviews: Turning written reviews into engaging video or audio contentTech tips for DIY testimonials: Simple audio/video recording tricks for better quality on phonesRespecting your storytellers: Why employee testimonials should be voluntary, on-the-clock, and never forcedFinal takeaway: Letting others tell your story can take your brand to new heights—if you do it with care and authenticity

Policing Era

Catherine dives into her "policing era" - a time when she believed she was right about everything and everyone else was wrong. From picketing to lecturing friends about their life choices, she shares how her strict Catholic upbringing led her to judge others' bedrooms, politics, and personal decisions. But this embarrassing chapter became her greatest teacher in humility. Through divorce, bankruptcy, loss, and the forgiveness of those she hurt, Catherine learned that life's hardest lessons are often our most transformative ones.💬 What You'll HearThe Policing Era Begins: Growing up in a strict Catholic household where church was never missed, even on vacation in the Wyoming wildernessCharismatic Catholic College: Transferring to a more religious school hoping it would complete her, while secretly meeting a "spicy guy" on the baseball fieldJustifying Everything: Using faith to justify living poor, submitting to her husband, homeschooling, and judging everyone else's choicesThe Judgment List: Picketing, lecturing friends about premarital sex and cohabitation, and warning people they'd burn in hellThe Contrast: Being front and center with her kids (the beautiful part) while exhausting herself policing everyone else's livesHumble 101: Life's classroom teaching humility through divorce, bankruptcy, loss, public shame, and parenting aloneThe Power of Forgiveness: Every single person she policed - friends and family - still loves her and watched her evolveReceiving Love: Learning that true love means being forgiven and getting a second chance, which healed her nervous systemDifferent Lessons Now: Moving from major life lessons to micro-focused heart work, like not caring what her kids do as a reflection of herThe A/B Student: Now handling life's tests (like a surprise $500 IRS bill) with calm instead of panic✨ TakeawayYour most embarrassing era might become your greatest teacher. When you think you're the judge of everyone else's choices, life will enroll you in Humble 101 until you learn the lesson. The people you hurt with your judgment can teach you what real love looks like through their forgiveness. Everyone is in the school of life, just in different classrooms with different teachers. The sooner you learn your lessons, the less they appear on the test. Humility is the most beautiful of the virtues.⚖️ DisclaimerThese stories are mine — told through my eyes, my lens, and my lived experience. Each person moves through life in their own way. I own these stories, and I share them to inspire us all to live truthfully, freely, and as our most authentic selves.🌿 Connect with CatherineIf this episode made you reflect on a time when you judged others or needed forgiveness yourself, share it with someone who showed you grace when you didn't deserve it.Follow Catherine on Instagram to keep following the story.Theme Song Written and Composed by Trevor Lynch and Michaela Dennis and recorded by Trevor Lynch in Chicago ILPhoto: Baumgardner Studio Yakima, WAProduction: Red Trux Productions Snohomish, WA

Episode 9: Start with your Audience

When you communicate on behalf of your organization, there are a few tips and tricks that give a leg up to the success of your message. These include, making sure that you keep everyone on the same page, involving all stakeholders, and empowering those within your organization to share your message. In this episode I discuss a few strategies to ensure your success by starting with your audience.

Love-ish: Leading with Heart and Creating Human Workplaces with Renee Smith

In this deeply moving conversation, Wil reconnects with Renee Smith, a researcher, writer, and advocate for love-centered leadership who has dedicated the last decade to transforming workplaces from spaces of fear into environments of connection and belonging. Their relationship spans nearly 20 years, from Wil's days as ASB president at UW-Tacoma to their current collaboration in making work—and the world—more loving and human.Renee shares the powerful origin story of her life's work: a conversation with a leader who said the most important job was to "eliminate fear from the workplace." This sparked her realization that when fear decreases, something must take its place—and that something is love. She defines love as "the energy that uplifts and connects," and explains how this energy belongs in every aspect of our lives, from interactions with strangers to the structures and systems of our organizations.The conversation moves through vulnerable territory, exploring the burden of perfectionism, the concept of "shitty first drafts," and the challenges of showing up authentically in spaces where we may not feel safe. Renee shares a raw, real-time story about her 15-year-old grandson living with her family after housing loss, and how even at her own dinner table, the need for connection and being seen is visceral and undeniable.This Episode Touches On:The evolution of a 20-year friendship and professional relationshipLove-centered leadership: what it means and why it mattersThe three pillars: love your team, embed love in your organization, love yourselfConfident vulnerability as a leadership practiceThe burden of perfectionism, especially for marginalized identitiesBuilding trust and relationship in adversarial situationsThe importance of thriving wages and corporate responsibility to communitiesEmployee experience and understanding what people truly needThe gap between leaders and team members, and how to close itCreating authentic belonging vs. wearing masks to fit inThe physical and emotional impact of not being seen or acknowledgedTipping the planet from fear to love by 2035Memorable Quotes:"Love is energy that uplifts and connects. We need this energy everywhere." - Renee Smith"If you don't know your rights, you really don't have any." - Referenced from previous conversation"We need each other. We need each other emotionally. We need each other physically." - Renee Smith"Belonging is mutual." - Wil"Leaders are people too. They are just people too, who are scared more often than you'd realize." - Renee Smith"We don't have to wait for somebody else to do that. We do that every day." - Renee Smith on tipping the scales"It matters if I look at you, it matters if I ask how you're doing. All of those little things matter because they tell us we're safe. We're at home-ish." - Renee SmithGuest Information:Renee Smith (pronouns: she/her)Founder, Center for a Loving WorkplaceResearcher, Writer, Speaker, and TeacherFormer Director of Workplace Transformation, State of WashingtonPodcaster and Loving LeaderLifelong Washingtonian, Grandma, Mom, SisterOn a mission to tip the planet from fear to love by 2035Walk-Up Song: "September" by Earth, Wind & FireWhy This Song: It's the song that marks when Renee and her husband became a couple (September 21, 2020), and they dance to it everywhere they go. It brings the right vibe and gets everyone dancing—which is exactly what love-centered leadership does.Resources Mentioned:Center for a Loving Workplace: lovingworkplace.orgMake Work More Human: makeworkmorehuman.comThe Four Pivots by Shawn GinwrightWork by Sylvester McNutt on therapy and storytelling

Hosts

AJ Soto

AJ Soto

Host of Storytelling in a Small Town

Brandy Hekker

Host of Soul Filler Diaries
Brian Harmon

Brian Harmon

Host of Storytelling in a Small Town
Wil Johnson

Wil Johnson

Host of At-homish