Our guest for the Snohomish Storytellers this month is Tim Cross, Public Works Operations Manager for the City of Snohomish. You may not know it but some of your most cherished memories downtown might have been thanks to the work of his department. Learn more about Tim, the world of public works, and how partnerships like these are vital in all things Main Street. 

Join us to break down the importance of building a connection through storytelling, versus only going viral. We go through the importance of having a mission, vision, and values to guide content creation for businesses. Learn how to create powerful connection to deliver value and how that relates to business objectives. 

Trent, AJ, and Brian highlight the power of storytelling in business. Whether it is a small business, or corporation, storytelling plays an important role in building a community for longevity. Here how storytelling is important especially in video format for business, and how it changes overtime.References for data on power of storytelling:https://executive.berkeley.edu/thought-leadership/blog/storytelling-businesshttps://www.forbes.com/councils/theyec/2023/06/08/the-power-of-storytelling-for-your-business-unleashing-your-inner-storyteller/https://www.forbes.com/sites/celinnedacosta/2017/12/19/why-every-business-needs-powerful-storytelling-to-grow/Power of Video References:https://blog.hubspot.com/marketing/video-marketinghttps://www.wyzowl.com/video-marketing-statistics/

Join Brian, AJ, and Trent as they breakdown common stereotype of self employed storytellers. A few of the topics include, timeliness of delivering projects, creative integrity, expectations from clients at events and much more. What are stereotypes you have of storytellers?

In this episode of the Snohomish Storytellers podcast, we sit down with retail sales consultant Rachel Morgan, who shares her expert insights on creating authentic sales experiences. Rachel dives into how retailers can foster meaningful connections with customers and drive sales without the "salesy" approach. Tune in to learn how genuine engagement can lead to lasting success in retail and how lasting success equates to healthy downtowns.